Personalization: One Design, Infinite Possibilities

Want to reach your target audience in a more meaningful way?  Why not personalize your mailing?  And I don’t mean just plastering the person’s name all over a mailing piece.  I mean REAL personalization that speaks to each individual in a different way, a way that will grab his/her attention. 

Today we have more information about our customers and prospects than we have ever seen.  BUT, it’s what you do with that information, and how you leverage the data that really counts. 

A study showed that over 70% of consumers would rather receive a personalized mailing than a generic one. So why not give the people what they want, and spend your marketing budget in a more efficient, more profitable way?

Personalize, personalize, personalize!  Maybe you have customers/prospects in a specific industry? Then target your messaging toward that industry.  Do you want to reach out to men and women in a different way?  You can do that too. Target by demographic, spending level, area of study, whatever! In today’s digital world you can direct your messaging across all of those groups at once, at little to no additional cost, effort or time.  All you need is a database, one creative design and multiple messages or images. Our specialized design software and digital press will customize each individual mailing piece to the recipient. 

You can speak to different groups with different messaging and imaging, all in one simple mailing, whether it’s alumni, students and parents, current and lapsed members, or high and low-value donors. Whatever your need, you can have a virtual, individual conversation with each recipient on your mailing list.  Just tap into your data and apply targeted personalization and customization, to ensure your direct mail messages will have a significantly better chance of being more impactful, more response-driven and more profitable.

At Art Litho Direct we are reaching out to our customers and prospects in so many different ways, AND we are helping our customers reach out to their targets as well. We have recently launched a new marketing platform, XPressConnect, that helps us, and can help you, take advantage of all that your database has to offer.  It’s a turnkey solution to complete direct mail customization and 1-to-1 personalized communication that enables us and our customers to have a virtual conversation with each member on our/their mailing list.

Whether you use XPressConnect, or find another digital printer, make sure to get in the game now!  With direct-connect targeting capability, easy graphic setup and direct-to-print functionality — It’s fast, creative and economical, and it’s easy as 1, 2, 3!

1.    Determine your target audience
2.    Provide your design template and photos*
3.    The rest is done for you! - Your printed direct mail piece, personalized for each member of your target audience, is mailed and in their hands!

Don’t miss out.  Your competition surely won’t!