Do you want to enhance the ROI on your internet spend?

Well, of course you do…..who wouldn’t?

Reaching your most valuable prospects effectively is not always an easy task. Prospects browse the internet, hopping from one website to another often looking for something to engage them and capture their attention.  The problem is, the more internet grows and people are enticed by its speed and abundance of information, the more distracted they become, and the harder it is for organizations like yours and ours to keep a prospect’s attention long enough to get them to convert. 

No matter whom you are trying to reach, be it members, prospective students, ticket buyers or donors, we all find ourselves faced with the same problems of, 1) Attracting more and more visitors to our site AND, 2) Getting prospects to convert once they are on our site.

We decided it was time to figure out how to more effectively reach new and lost prospects, for ourselves and for our customers. After a careful evaluation of how to solve this problem we discovered Search Intent Targeting and Retargeting, two great solutions for capturing those prospects and speaking to them in a way they will respond. 

Search Intent Targeting and Retargeting enable you to either start the conversation, by helping prospects find you in an internet search (Search Intent Targeting), or continue the conversation, by following your prospects with targeted ads around the internet after they have left your site (Retargeting).

This new platform we call netCAST,  is a dynamic targeting solution that assists us, and can assist you reach your most valuable prospects more efficiently and more effectively.  With netCAST we can target:

▶ The Right People

   Prospects who are in need of just what you offer, with

▶ The Right Ads and Communication

   Customized Ads that speak directly to your prospects, in

▶ The Right Places

   Precisely where they are browsing on the internet

Here’s how it works for gaining NEW Prospects or capturing LOST ones……

Capture New Prospects with

netCAST

Search Intent Targeting

Imagine…capturing new prospects at the moment of intent and bringing them to your website with an engaging and targeted ad.

              With Search Intent Targeting you Can:

▶ Increase front-end traffic

▶ Expand reach

▶ Access top-performing keywords – even your competitors!

▶ Combine the power of display with the benefits of search              

HOW:

▶ During a prospect’s web search, we capture them by identifying specific keywords they used in their search.

RESULT:

▶ We drive these prospects to your website by serving customized ads that follow them as they browse the internet, resulting in additional traffic to your site.

                                                            * * * * *

Capture Lost Prospects with

netCAST

Dynamic Site Retargeting

Imagine…putting messages in front of lost prospects who’ve left your website, in order to attract them back and convert.

With Dynamic Site Retargeting you Can:

▶ Display the exact product or service they were viewing while on your site

▶ Control the sites your ads appear on and their frequency

▶ Prompt lost prospects to return to your site and convert

▶ See higher purchase or engagement rates

HOW:

▶ When a prospect leaves your site, your ads will display on other sites they visit, keeping your product or service at top of mind.

RESULT:

▶ Ensures that the coveted group of prospects who have already taken the first step — showing interest in your products or services — will return to your site and convert, often at a higher rate.