Today's e-mail marketers are up against a number of challenges. If your message doesn't excite the reader immediately, "click" goes the delete button, and your efforts are wasted. Your messages need to be visually pleasing, but even the most well designed piece will be deleted if the message isn't relevant to your audience. Likewise, Direct mail pieces alone tend to be drowned out in the clutter.
Combining a direct mail piece with an e-mail marketing message allows you to achieve the best results. According to Gray Hair Software VP of product development Ray Chin, surveys by The Postal Service report that 98% of people retrieve their mail the day it is delivered. A well timed direct mail piece AND an e-mail message can lead to response rates that are in the double digits. Direct Marketers need to consider combining the two for the most efficient response rates.
Thursday, January 14, 2010
Tuesday, January 12, 2010
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About Me
- Art Litho
- Baltimore, MD, United States
- Art Litho is a dynamic, women-owned, top marketing solutions provider. We provide print, direct mail and marketing services solutions. 1-800-933-3204